by Michael Somanje | Jul 15, 2022 | Uncategorized
We’re aware that when you hear the term guerrilla marketing, it might conjure up images of guerrilla warfare. Don’t worry. It’s not like that! Guerrilla marketing simply means marketing that deviates from the norm, and grabs your audience’s attention because of...
by Antonella Anderson | Jan 3, 2022 | Uncategorized
Newsletters are an important part of any digital marketing strategy, but what about its short form counterpart, the email blast? Eblasts are a great communication tool that have the potential to drive even more clicks than newsletters. Where newsletters generally...
by Antonella Anderson | Nov 11, 2021 | Uncategorized
The customer journey, or the buyer’s journey, refers to the sum of the experiences your customers have before deciding to purchase your product or service. It can generally be divided into three stages: Awareness, Consideration, and Conversion. The most common...
by Antonella Anderson | Sep 16, 2021 | Uncategorized
This just in: Monday, September 13 Intuit announced the acquisition of email marketing software startup Mailchimp in a $12 billion deal. While Intuit itself may not ring any bells, you’ll certainly recognize the software and brands they’ve developed, which...
by Antonella Anderson | Aug 31, 2021 | Uncategorized
A good word goes a long way, but that online review? Well, that might last forever. Aside from living on in online infamy, customer reviews have the power to either positively or negatively impact your business. In fact, for 9 in 10 consumers, an online review is...
by Antonella Anderson | Aug 26, 2021 | Uncategorized
This August, Facebook introduced the Widely Viewed Content Report – the first in a series of reports that aim to provide transparency and insight into what sort of content Facebook users are viewing and engaging with in their news feeds. The report captures data...
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