The
Big Deal
Story
Big Deal is a powerful engine that employs energetic and driven individuals that carry varying backgrounds and education. The team works out of one facility, located in Bentonville, Arkansas — nested about 4 miles from Walmart’s Home Office. We utilize a horizontal management structure that enables employees to make decisions quickly and independently.
Our Philosophy
We focus on these four concepts:
Organizational Understanding
Understanding the driving factors within your organization is key to being able to operate as a successful marketing third-party. Our goal is to have the assigned account manager feel like an extension of your in-house marketing efforts.
Community Engagement and Referral
As a small business, we understand the importance of being engaged with your local community. This will be a driving force for all of our efforts to promote engagement before and during events.
Relationship Management
Ongoing and open communication will drive better content. We desire a continual exchange of feedback!
Innovation and Education
Our business is successful because of the time spent on staying up-to-date on social media changes and graphic design trends. We prioritize learning about the newest marketing and design technologies and educating your team on the topics that will affect your digital media or business, as applicable.
Size
Matters
In our experience, the most important determinant of client-agency success is the effort put into understanding and maintaining that relationship. We serve as an extension of your organization and operate as your voice, translated through graphics and through the recommendations of our innovative marketers. Large marketing firms will often get lost in the motions and forget how important this element is to create content that sparks interest and engagement!
We’re Kind of a
Big Deal
-
Anji Peacock
Owner -
Cole Brainerd
Creative Director -
Lilah Chesne-Williams
Multimedia Designer -
Madison Fancher
Marketing Copywriter -
Josiah Vallone
Marketing Copywriter -
Jeromy Price
Web Designer
Anji Peacock
Owner
Anji Peacock, a brand and marketing strategist with over 20 years of experience, is the Founder and Chief Executive Officer of Big Deal Marketing. Anji’s marketing expertise and financial services roots are at the core of the Big Deal Marketing ethos as a people-centric and data driven agency that emphasizes connection as well as conversions. Through her leadership, Big Deal has experienced explosive growth and amassed a distinguished network of clients in Arkansas, Texas, Colorado, and Florida.
Cole Brainerd
Creative Director
New to Northwest Arkansas but a veteran of graphic design, Cole Brainerd originally hails from Little Rock. Cole’s been doing freelance design work, as well as professional, for nearly six years and loves creating every day. Primarily, he works in Adobe Suite programs but is always capable of mastering a new challenge. Whether it’s logo work, apparel, social media, or print media, he can’t get enough of graphic design.
Lilah Chesne-Williams
Multimedia Designer
A recent graduate with an AA and a BFA in Graphic Design, Lilah’s been designing and problem solving since a young age. Predominantly growing up in Fayetteville, she is passionate about giving back to the community and enriching her surroundings with art and design. In her downtime, Lilah enjoys collecting things and doing logic puzzles.
Madison Fancher
Marketing Copywriter
Madison Fancher, from Berryville, Arkansas, recently achieved her Associate Degree from North Arkansas College. Now a resident of Fayetteville for more than a year, she has found a passion for nurturing the growth of local businesses in the Northwest Arkansas area. Her dedication to comprehending businesses and connecting with the community remains steadfast, embodying her commitment to professional excellence and personal fulfillment. When not at work, Madison finds solace in the company of friends and family or indulges her active spirit through hobbies like pickleball or hiking.
Josiah Vallone
Marketing Copywriter
A California native, Josiah Vallone holds an honorary AFA and BA degree in Creative Writing. Josiah’s passion lies in crafting narratives that captivate and connect readers—a recent endeavor led him to backpack the Mediterranean, crafting travel essays that unearthed geographical wonders and his ancestral roots. When not plotting his next spontaneous global escapade, he attempts to tame his fluffy cat Kimchi, an enthusiast of furniture scratching.
Animal Avatar: Orca
Favorite Food: Falafel Wrap
Favorite Show: American Horror Story
Jeromy Price
Web Designer
A veteran in graphic design and marketing with 20+ years experience, Jeromy is Big Deal’s web designer, bringing a new school flair with old school roots. Being a lifelong student (and because he doesn’t like to get bored), he’s always learning and looking for ways to improve his skillset. And like most creatives in the industry, he’s a huge nerd.