The automotive industry has viewed digital marketing through a new lens ever since the internet proved its overwhelming relevancy in both customer inquiries and purchasing decisions. With automotive industry resources, information, and stores so widely available, ensure your business isn’t missing out on potential reach or potential customers with a thoughtful digital marketing plan.

Automotive Digital Marketing Statistics


95% of automotive buyers use online resources to answer their questions rather than seeking their answers in-store or over the phone.


Twice as many automotive consumers self educate online before ever speaking to an automotive dealer or specialist.


76% of new and used automotive shoppers turn to search engines to find dealerships.


The average automotive shopper spends 33% of their research time on a mobile device.


61% of new and used automotive shoppers contact a dealership or specialist after conducting an online search.


66% of calls generated by search engines to automotive businesses come from paid search.

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A Big Deal

Big Deal Marketing is a forward thinking digital agency focused on results driven marketing. We are a diverse team of designers, thinkers, and creators - all dedicated to offering a comprehensive array of business solutions that work to uplift your business and brand. Contact us today for a free digital audit, and let’s get started!

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