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BIG News
An Interview With Big Deal’s Creative Director
Dec. 16, 2022, 12:00 PM I recently spoke with Coleman Reece Brainerd, otherwise known as Cole, Big Deal...
Marketing Funnels: The Foundation of All Successful Ad Campaigns
One of the most important elements of marketing is the marketing funnel. As a business owner, if you don’t have a good...
How To Measure Your Google Ads Return on Ad Spend (ROAS)
When it comes to measuring the effectiveness of your Google Ads, few metrics are as valuable as Return on Ad Spend. ...
What The Twitter Takeover Means For Advertisers
If you follow the news, you’ve probably seen the story of Tesla and Space X CEO Elon Musk taking over Twitter....
Brands That Sell Real Cars To Kids
The other day, one of our staff was looking at the social media page of a widely influential company in the...
David Ogilvy: Spy, Farmer, Famous Advertising Executive
David Ogilvy is arguably the most important figure in the history of advertising and marketing. He was the...
Philosophy of Marketing: The Power of Mystery
There are thousands upon thousands of metal statues around America. They can be found in town squares, schools,...
How To Tell Stories Your Target Audience Won’t Forget
There are many good techniques to market a product or service: social proof, creating a sense of mystery,...
Digital Marketing and the Evolution of the Internet (Part 1)
Over time, the internet has undergone three evolutions. In order, they’re known as web 1.0, web 2.0, and web...