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How An Entrepreneur Convinced People To Buy Garbage Off The Streets.
Our Marketing Copywriter’s mother used to say something like, “Anyone can sell anything: If all a person has is...
If You Can’t Sell These, You Won’t Sell Anything.
If you’re in marketing or sales, you may have taken this test. It’s a really good test. For some, it’s...
An Interview With Big Deal’s Creative Director
Dec. 16, 2022, 12:00 PM I recently spoke with Coleman Reece Brainerd, otherwise known as Cole, Big Deal...
Marketing Funnels: The Foundation of All Successful Ad Campaigns
One of the most important elements of marketing is the marketing funnel. As a business owner, if you don’t have a good...
How To Measure Your Google Ads Return on Ad Spend (ROAS)
When it comes to measuring the effectiveness of your Google Ads, few metrics are as valuable as Return on Ad Spend. ...
What The Twitter Takeover Means For Advertisers
If you follow the news, you’ve probably seen the story of Tesla and Space X CEO Elon Musk taking over Twitter....
Brands That Sell Real Cars To Kids
The other day, one of our staff was looking at the social media page of a widely influential company in the...
David Ogilvy: Spy, Farmer, Famous Advertising Executive
David Ogilvy is arguably the most important figure in the history of advertising and marketing. He was the...
Philosophy of Marketing: The Power of Mystery
There are thousands upon thousands of metal statues around America. They can be found in town squares, schools,...