One of the most important elements of marketing is the marketing funnel. As a business owner, if you don’t have a good grasp of this concept, you risk burning your precious capital on marketing campaigns that are incomplete and/or random and, therefore, ineffective.

This incompleteness and randomness will negatively affect your company’s reputation and sales. As for reputation, bad funnels can lead to your prospects distrusting your company. As for sales, a bad funnel can lead to zero sales or even decrease the percentage of your current sales.

So let’s get into some of the ins and outs of marketing funnels!

 

Defining Terms

 

So, what’s a marketing funnel?

It’s a process created by a marketer that guides a person from a lead to a prospect to a customer.

This process has four parts: 1. Awareness, 2. Interest, 3. Desire, and 4. Action. By the way, these four parts together are called the AIDA framework. These four parts dictate the sequence and types of advertising assets you should create.

So, a marketing funnel is a necessary framework or foundation for your copy, graphics, and video to exist within for maximum effect.

Before we continue, we should say there are MANY kinds of marketing funnels; we’re going to cover the most basic.

 

The AIDA Framework

 

As we dive into the AIDA framework, we’ll also show which marketing assets pair well with each step.

Awareness:

At this point, you’re attempting to let your target audience know you exist!

 

• Paid Ads: You’re fishing for views and engagement.

 

• Trade shows, billboards, e-books, etc., are also good ways to capture people’s attention. But paid ads reign supreme.

 

Interest:

Here you establish your ability to help your potential customer overcome that thing their struggling with.

 

• Landing Page: Where prospects are led after clicking your ads. You ignite their fascination and ask for their email address by offering a free and valuable resource like a trial, e-book, or checklist.

Desire:

Next, you want to stoke your prospect’s interest in your offer over the course of time.

 

• Sales Page: This is the premiere piece of your funnel because it’s where you make money! Here you lay out your entire case for why your prospect should buy and make an offer to turn your prospect into a customer.

 

• Indoctrination Emails: If they still haven’t purchased your offer, you send a series of emails to keep them interested. You’re not hard selling. Instead, you want to show your prospect your company’s identity, establish your credibility, express your values, and show that you understand their goals and obstacles.

 

Action:

Finally, you lay out another strong case for why your prospect should buy your product!

 

• Sales Emails: You send a series of emails, each of which has different emphases, which leads your prospect to purchase.

The great thing about marketing funnels is that when you combine them with analytics, you can see at which points you’re losing your prospects or leads. This helps you adjust your marketing strategy to get the max amount of people from lead to customer.

Ready to grow your business and increase your sales? Contact Big Deal Marketing today by clicking here.