by Michael Somanje | Dec 21, 2022 | Uncategorized
If you’re in marketing or sales, you may have taken this test. It’s a really good test. For some, it’s exciting. For others, it’s nerve-racking. This test is made up of a single object and a single statement. The statement is, “Sell me this pen.” The...
by Michael Somanje | Dec 16, 2022 | Uncategorized
Dec. 16, 2022, 12:00 PM I recently spoke with Coleman Reece Brainerd, otherwise known as Cole, Big Deal Marketing’s finely-mustached Creative Director. He’d just flown back into the country from an undisclosed location where he was aiding local authorities to...
by Michael Somanje | Dec 6, 2022 | Uncategorized
One of the most important elements of marketing is the marketing funnel. As a business owner, if you don’t have a good grasp of this concept, you risk burning your precious capital on marketing campaigns that are incomplete and/or random and, therefore, ineffective....
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