by Michael Somanje | Nov 1, 2022 | Uncategorized
If you follow the news, you’ve probably seen the story of Tesla and Space X CEO Elon Musk taking over Twitter. This development has produced quite a lot of controversy and many passionate opinions. But we’re not interested in that. We’re...
by Michael Somanje | Oct 26, 2022 | Uncategorized
The other day, one of our staff was looking at the social media page of a widely influential company in the athletic industry. While scrolling through it, they came to a post featuring two average models posing in this company’s sleek, stylish and pricey...
by Michael Somanje | Sep 30, 2022 | Uncategorized
David Ogilvy is arguably the most important figure in the history of advertising and marketing. He was the founder of Ogilvy & Mather, a multibillion-dollar international advertising agency. He started the concept of branding. He’s been called the “Father...
by Michael Somanje | Sep 14, 2022 | Uncategorized
There are thousands upon thousands of metal statues around America. They can be found in town squares, schools, churches, museums, government buildings, etc. Sometimes we admire their beauty and appreciate their historical nature. But mostly, they’re just...
by Michael Somanje | Sep 2, 2022 | Uncategorized
There are many good techniques to market a product or service: social proof, creating a sense of mystery, providing value to your audience free of charge, etc. But one of the most powerful is storytelling. It’s powerful because it goes for your target...
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