by Michael Somanje | Jan 17, 2023 | Uncategorized
Our Marketing Copywriter’s mother used to say something like, “Anyone can sell anything: If all a person has is dirt and stones, they can find a way to sell them.” Well, she was right. The story we’re going to share proves the above point through...
by Michael Somanje | Dec 21, 2022 | Uncategorized
If you’re in marketing or sales, you may have taken this test. It’s a really good test. For some, it’s exciting. For others, it’s nerve-racking. This test is made up of a single object and a single statement. The statement is, “Sell me this pen.” The...
by Michael Somanje | Dec 16, 2022 | Uncategorized
Dec. 16, 2022, 12:00 PM I recently spoke with Coleman Reece Brainerd, otherwise known as Cole, Big Deal Marketing’s finely-mustached Creative Director. He’d just flown back into the country from an undisclosed location where he was aiding local authorities to...
by Michael Somanje | Dec 6, 2022 | Uncategorized
One of the most important elements of marketing is the marketing funnel. As a business owner, if you don’t have a good grasp of this concept, you risk burning your precious capital on marketing campaigns that are incomplete and/or random and, therefore, ineffective....
by Antonella Anderson | Nov 21, 2022 | Uncategorized
When it comes to measuring the effectiveness of your Google Ads, few metrics are as valuable as Return on Ad Spend. Return on Ad Spend, or ROAS, is an important marketing metric that measures the amount of revenue generated from your marketing campaign(s) for each...
by Michael Somanje | Nov 1, 2022 | Uncategorized
If you follow the news, you’ve probably seen the story of Tesla and Space X CEO Elon Musk taking over Twitter. This development has produced quite a lot of controversy and many passionate opinions. But we’re not interested in that. We’re...
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