by Antonella Anderson | Nov 21, 2022 | Uncategorized
When it comes to measuring the effectiveness of your Google Ads, few metrics are as valuable as Return on Ad Spend. Return on Ad Spend, or ROAS, is an important marketing metric that measures the amount of revenue generated from your marketing campaign(s) for each...
by Antonella Anderson | Jan 3, 2022 | Uncategorized
Newsletters are an important part of any digital marketing strategy, but what about its short form counterpart, the email blast? Eblasts are a great communication tool that have the potential to drive even more clicks than newsletters. Where newsletters generally...
by Antonella Anderson | Nov 11, 2021 | Uncategorized
The customer journey, or the buyer’s journey, refers to the sum of the experiences your customers have before deciding to purchase your product or service. It can generally be divided into three stages: Awareness, Consideration, and Conversion. The most common...
by Antonella Anderson | Sep 16, 2021 | Uncategorized
This just in: Monday, September 13 Intuit announced the acquisition of email marketing software startup Mailchimp in a $12 billion deal. While Intuit itself may not ring any bells, you’ll certainly recognize the software and brands they’ve developed, which...
by Antonella Anderson | Aug 31, 2021 | Uncategorized
A good word goes a long way, but that online review? Well, that might last forever. Aside from living on in online infamy, customer reviews have the power to either positively or negatively impact your business. In fact, for 9 in 10 consumers, an online review is...
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