by Michael Somanje | Oct 26, 2022 | Uncategorized
The other day, one of our staff was looking at the social media page of a widely influential company in the athletic industry. While scrolling through it, they came to a post featuring two average models posing in this company’s sleek, stylish and pricey...
by Michael Somanje | Sep 30, 2022 | Uncategorized
David Ogilvy is arguably the most important figure in the history of advertising and marketing. He was the founder of Ogilvy & Mather, a multibillion-dollar international advertising agency. He started the concept of branding. He’s been called the “Father...
by Michael Somanje | Sep 14, 2022 | Uncategorized
There are thousands upon thousands of metal statues around America. They can be found in town squares, schools, churches, museums, government buildings, etc. Sometimes we admire their beauty and appreciate their historical nature. But mostly, they’re just...
by Michael Somanje | Sep 2, 2022 | Uncategorized
There are many good techniques to market a product or service: social proof, creating a sense of mystery, providing value to your audience free of charge, etc. But one of the most powerful is storytelling. It’s powerful because it goes for your target...
by Michael Somanje | Aug 23, 2022 | Uncategorized
Over time, the internet has undergone three evolutions. In order, they’re known as web 1.0, web 2.0, and web 3.0 (the latest form). With each evolution, marketers have had to change how they reach audiences. In recent years, there has been a new sort of...
by Michael Somanje | Aug 1, 2022 | Uncategorized
Case closed. The verdict is in. Email marketing is still a relevant and powerful tool for marketers. To find out why we’re so convinced about this, read until the end! Now that we have that out of the way, let’s talk about HOW to do effective email marketing. ...
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