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How To Tell Stories Your Target Audience Won’t Forget
There are many good techniques to market a product or service: social proof, creating a sense of mystery,...
Digital Marketing and the Evolution of the Internet (Part 1)
Over time, the internet has undergone three evolutions. In order, they’re known as web 1.0, web 2.0, and web...
How To Do Effective Email Marketing
Case closed. The verdict is in. Email marketing is still a relevant and powerful tool for marketers. To find...
Why You Should Consider Guerrilla Marketing
We’re aware that when you hear the term guerrilla marketing, it might conjure up images of guerrilla warfare....
Three Tips For A Successful Email Blast
Newsletters are an important part of any digital marketing strategy, but what about its short form counterpart, the...
An Introduction To The Customer Journey
The customer journey, or the buyer’s journey, refers to the sum of the experiences your customers have before...
Intuit Announces Acquisition Of Mailchimp
This just in: Monday, September 13 Intuit announced the acquisition of email marketing software startup...
How To Handle Negative Reviews
A good word goes a long way, but that online review? Well, that might last forever. Aside from living on in online...
Understanding The New Facebook Content Report And What It Means For Your Business
This August, Facebook introduced the Widely Viewed Content Report - the first in a series of reports that aim to...